As the glamping industry continues to grow and gain popularity, it’s becoming increasingly important for new and existing businesses to find ways to expand their reach and attract new customers. That’s where small business influencer marketing works well. In today’s digital age, there are endless opportunities for businesses to increase their visibility and connect with potential guests from all around the world. Whether you’re just starting or have an established glamping business, understanding how to effectively expand your reach is crucial in staying competitive and successful in this ever-evolving market. Essentially, this all comes down to marketing and how you and your business are getting in front of the eyes of your customers.
In this article, we’ll discuss some practical tips and strategies that can help you expand your glamping business’s reach. From utilising social media platforms to collaborating with influencers and implementing creative marketing tactics, there are numerous approaches you can take to reach a wider audience and grow your business and impact. But if it all seems like a bit too much when you already have so much on your to-do list, don’t forget to reach out for help. Our new done-for-you services can help take the pressure off, and you can find out more about the Inspired Collective Team here.
Utilise SEO
Search Engine Optimisation, or SEO, is essential for any business looking to expand its reach and attract potential customers. It is one of the steps to take if your business is not showing up on Google and other search engines. By optimising your website and its content for relevant keywords, you can improve your rankings in search results and make it easier for potential guests to find you online.
This means regularly creating high-quality, keyword-rich content, optimising your meta descriptions and titles, and building backlinks from other websites. You can also engage SEO experts or invest in SEO tools to help you effectively drive more traffic and increase your online visibility. By utilising SEO, you can attract a wider audience and potentially turn them into paying customers for your glamping business.
Small Business Influencer Marketing
Small business influencer marketing has become an effective way for businesses to expand their reach and connect with new audiences. For the glamping industry, collaborating with influencers who have a strong following in the travel and outdoor niche can be highly beneficial. By partnering with these influencers, you can tap into their loyal fan base and gain exposure to potential guests who may be interested in your glamping offerings. However, many of our members have found that there are lots of pitfalls to getting this wrong.
You can download an influencer guide for small businesses here
Download the small business influencer marketing checklist for hospitality and glamping hosts here: https://www.inspiredcoursesvip.com/checklist
In a nutshell, when choosing influencers to collaborate with, you need to make sure they align with your brand’s values and have a genuine interest in glamping. You also need to know who their followers are and if they are likely to be your guests. If not, the relationship is not worth it. Knowing what to get right from the start will help ensure authentic and effective promotions of your business to its followers. You can also consider hosting influencer events at your glamping site or offering them complimentary stays in exchange for social media posts and reviews. Influencer weekends are also very useful, especially when dealing with people who like to out-compete each other for the best media coverage, which ultimately benefits your business.
Utilise Social Media Platforms
Social media platforms are powerful tools for businesses to expand their reach and connect with potential customers worldwide. With billions of users on various social media networks, glamping businesses must have a strong presence on these platforms.
Create engaging content that showcases your glamping experience and use relevant hashtags to increase visibility. You can also utilise paid advertising options on social media to reach a targeted audience and raise awareness about your business. Additionally, interacting with your followers, responding to comments and reviews, and utilising features like Instagram stories can help boost engagement and attract new guests to your glamping site.
Implement Creative Marketing Tactics
In addition to utilising digital marketing strategies, glamping business owners need to think outside the box and implement creative marketing tactics. This could include hosting events or workshops at your glamping site, partnering with local businesses and organisations to cross-promote each other’s offerings, or collaborating with other glamping sites for joint promotions and packages.
You can also consider offering unique experiences or packages that are exclusive to your business, such as themed glamping weekends or adventure activities. These tactics not only attract attention from potential customers but also add value and make your business stand out from competitors.
Hospitality Marketing Company
Expanding your glamping business’s reach is crucial for staying competitive and attracting new customers, which is why small business influencer marketing is key. This is when you will want to engage a hospitality marketing company. After all, no one likes to waste their time chasing their tail. However, it is good to know that it’s possible to have a significant impact on your success by utilising SEO, collaborating with influencers, utilising social media platforms, and implementing creative marketing tactics. This can effectively expand your reach and attract a broader audience to your glamping site. It’s essential to regularly review and adapt these strategies to stay relevant in the ever-changing digital landscape of the glamping industry as it becomes more competitive.
We started Inspired Collective because small hospitality businesses deserve the marketing power of giants, without it costing the earth. We know the struggle. We burned through thousands on ads that didn’t work, felt the stress of empty bookings, and watched big brands dominate because they had entire teams behind them.
When I finally cracked the code, turning every pound spent into two, I realised my mission:
To take the pressure off hospitality owners like you, so you can focus on delighting guests while we handle the marketing that gets you booked. Find out more about the Inspired Collective here.
