These are the show notes of episode #007 of the podcast ‘The Business of Glamping and Unique Holiday Rentals’ with Sarah Riley from Inspired Camping and Inspired Courses and Sonny Vrebac from Bubble Tent Australia.
For more training and support on how you can start your own dream glamping business or turn your passion into profits by increasing the number of guests you attract, visit Inspired Courses where you can find Sarah’s signature course, ‘From Overwhelmed To Fully booked – A Masterclass To Attracting More Guests And Commission Free Bookings’.
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The Business of Glamping and Unique Holiday Rentals
Achieving Extraordinary Media Success With Sonny Vrebac From Bubble Tents Australia
Podcast Episode #007 – Show Notes
Sonny Vrebac shares how Bubble Tents Australia managed to generate a conservative estimate of $850,000 of publicity without the use of a media agency and booked out 8 months of inventory within 48 hours by focusing on their glamping business media strategy. At the same time, they achieved 4 prime-time TV spots and were featured in 30 different countries around the world. This was all after they discovered that working with a media agency was outside of their budget and so decided to take their own action independently.
In this episode Sonny shares:
- The exact steps they took to achieve this epic success.
- How you can start the most vital part of your own media strategy even before you choose what service you intend to deliver and where you want to deliver it.
- How to be bold and brave enough with your ideas to try things that have never been tried before and why this is key to helping you accelerate your journey.
- The importance of communicating with stories and how you can also use the same formula to perfect your guests’ experience and their stay with you.
Additional Resources And Links Mentioned:
- Bubble Tent Australia
- Seth Godin – Author of Purple Cow plus many other books
- Eric Ries – Author of The Lean Start-Up
- Dark Sky Reserves around the world
- The Glamping Summit
- The Glamping Business Start-Up Guide
- The Glamping Business Facebook Group (+ Unique Holiday Rentals)
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