The term ‘destination wedding’ is enough to strike fear into the hearts of many invited guests. It implies that costs will be steep, and so puts them in a tricky position of having to decide between seeing people they care about getting married or saving a significant sum of money.
This is where a glamping business that can deliver a festival or destination wedding experience can help and is what makes it such an attractive option for modern couples. You get to have a destination wedding, without committing friends and family with major expenses to attend and currently, it’s really on-trend.
How to Build a Glamping Business that’s Perfect for Destination Weddings
If you want to start a glamping business that will appeal to the destination wedding marketplace, here are the things you need to think about first and foremost, in a quick summary and in detail.
How to Build a Glamping Business that's Perfect for Destination Weddings
- Focus on the location
The wow factor is essential when you want to deliver the perfect wedding destination and get the happy couple giving you lots of wonderful word-of-mouth recommendations.
- The right facilities are vital
Aside from providing enough bathroom capacity to accommodate tens or even hundreds of guests who have been eating, drinking and making merry all day, there are a list of vital facilities you must not forget.
- Event marketing matters
With a glamping business that’s based around destination weddings, it’s not enough to assume that if you build it, clients will start flooding to you. There are some vital elements to put in place first.
- All-inclusive packages are appealing
Some couples will want to use a glamping site as a blank canvas on which they can paint their ideal wedding day, while others want a plug-and-play option they don't need to think about.
- Finances and the bottom line
While building a glamping business for hosting destination weddings can be similar to starting any camping business, important added extras can have an impact on your overall finances so be sure to understand your set up cost and cash-flow.
Location is everything
When planning a wedding, there’s a lot to think about. From choosing diamond rings that suit your personality to selecting a menu that will keep everyone happy.
The last thing you want is to turn up at the venue of your choice, only to find that there’s not a picturesque backdrop in sight.
As such, glamping business owners need more than just a field; they have to deliver on the aesthetic aspects of the location too.
For this purpose, beaches and mountains work wonders. You don’t even have to own the land, as long as it is close enough to be within walking distance of the main venue, and freely accessible to the public.
Facilities are vital
Every glamping site needs basics like running water, power and bathrooms for guests to use. Where wedding parties are concerned, entry-level examples of these facilities simply won’t be good enough.
Aside from providing enough bathroom capacity to accommodate tens or even hundreds of guests who have been eating, drinking and making merry all day, there’s also the matter of the catering.
It’s likely that the happy couple will have chosen a company to supply sustenance to attendees, and that means your site has to be equipped to handle commercial-grade food preparation equipment.
Of course, you can tailor your packages to make do with what you’ve got available, and perhaps even ask customers to choose a street food-style setup over a traditional banquet.
With a glamping business that’s based around destination weddings, it’s not enough to assume that if you build it, clients will start flooding to you and you’ll need to have a wedding retreat marketing plan in place.
You’ll have to work hard to promote your fledgling venue, as this is a competitive marketplace. Having a strategy in place to connect with millennials, who make up the majority of engaged couples, for the time being, is crucial.
This involves knowing what are the main selling points of your site, and focusing on these as best you can. Sharing stellar images on social media, and having a professional website, will improve your chances in this regard.
All-inclusive packages are appealing
As touched on earlier, some couples will want to use a glamping site as a blank canvas on which they can paint their ideal wedding day. However, this throws up all sorts of administrative challenges for you as the owner, and it is generally better to build packages that give customers everything they need in a single bundle.
This puts you in control of more aspects and means you can adjust expectations and also be clear on the overall costs to your customer up-front.
Finances and the essential bottom line
Building a glamping business for hosting destination weddings is similar to starting any camping business, but with the added element of always being aware of how your decisions will impact your appeal from an engaged couple’s perspective and your budget.
Getting clear on your glamping business start-up costs is essential, together with the cost of each individual wedding retreat event. It won’t take you much time if you get the right help and resources in place to do this and it could save you thousands. Especially when it comes to buying event tents and accommodation facilities.
The key is to do the work ahead of time so you can be sure of a happy couple, happy guests and a healthy bottom line.
If in doubt, contact Sarah to get further help with your own ideas and inspiration.