Marketing Your Log Cabin or Glamping Business To Millennials In 2020

log cabin hideaway glamping business

It’s time to dust off that keyboard and charge that camera battery, as millennials are looking for the ideal holiday destination, and Facebook will help them make that decision. Around 70% of millennials are basing their vacation decisions on what they see on Facebook and Instagram, and collectively, they have around $200 billion at their disposal. For log cabin and unique accommodation owners, this means setting the scene to create an inviting atmosphere that’s almost palpable just by looking at the photo.

Highlight The Best Aspects Of The Cabin

One of the first things to remember about unique accommodation setups such as log cabins is that they don’t have to be tacky, low quality, or even low budget. Log cabins are known to bring together the best of form and function, inviting the outdoors inside without compromising on style. High vaulted ceilings and floor-to-ceiling windows are anything but stuffy and frumpy and allow weekend getaways and family vacations to be anything but basic. Take advantage of the special features of the properties and aspects that would appeal to a millennial crowd. 

Choose Your Location Wisely

The beauty of alternative accommodation such as log cabin homes and glamping campsites is that it’s far simpler to set up than more formal structures. This means that travellers get to experience some of the most scenic locations in the world and being closer to nature, without having to forego a good night’s rest. Log cabin owners who want to target millennials should consider the amenities available to them, as up to 71% of millennials rate experiences over things. This means getting up close and personal with nature, and allowing easy access to hiking, biking, long walks on the beach, and more.

Log cabin hideaway glamping business

Keeping Those Gadgets Handy

While the idea of camping appeals to millennials, there is something about the lack of access to gadgets that do not. Glamping, alternative hospitality accommodation, and log cabin retreats bridge this gap nicely by providing access to the great outdoors without having to forego any of the luxuries. For millennials, this is a crucial arrangement as many operate their entire lives – and businesses – with only their smart devices. While there is some debate about whether people should switch off from wifi while taking time off, knowing that around 39% of millennials spend more time on their smart devices than with loved ones, accommodation owners are able to address their needs more accurately.

Millennials need vacation spots that satisfy their needs, both from a relaxation and functionality perspective. Allowing them access to nature while still providing access to WiFi, but giving them strategies to help them disconnect, will allow millennials to enjoy the balance and get you more satisfied guests in the future.

Inspired Camping 2020

glamping business plan course