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Glamping Worldwide: How It Moved From A Trend To A Significant Industry And Business Model For 2018

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Glamping worldwide – the portmanteau of glamour and camping – allows travelers to enjoy all the benefits of camping with the added extras and comfort of a 5-star hotel. There are many different levels of glamping… from simple, cute and bespoke to luxurious and opulent.

I became interested in it almost a decade ago. For me, it was a great way to get outside with my young family, without having to take everything we needed to have a great vacation. Having a wood burning stove was also a bonus, to deal with the cooler nights and any bad weather days. But I particularly loved that glamping wasn’t just a vacation, it was an experience and in many cases, it was as unique as the place where it was located.

Some people said it was a passing trend that would disappear as quickly as it had appeared. But they were wrong.

Over the years I have worked in this industry I have identified several significant factors that have shifted glamping from a trending meme to something that is far more widespread, significant and a very exciting part of the camping industry today.

The Recession

When the recession hit we all became much more thoughtful about our income and what we were spending on luxuries. Numbers taking overseas holidays declined, but glamping showed itself to be surprisingly robust in the face of an economic meltdown.

[i]The Journal of Outdoor Recreation and Tourism noted that Glamping worldwide was an area in need of academic research and called for a study regarding “…outdoor hospitality, its successes, and challenges, particularly in its stellar performance during the recent global financial slowdown…”

When incomes started to rise again, people once again began to spend money on their vacations, but with memories of the hard lessons learned during the recession they were encouraged to look elsewhere for more affordable holiday experiences, such as what glamping worldwide offered, rather than opting for what they had always done before.

Political Unrest

Terrorist threats and the political turmoil of various countries have lead to an unstable world and an equally nervous holidaymaker, worried about hostility abroad and losing money on canceled vacations. This has encouraged tourists to look elsewhere when booking their holiday, and staycations (staying at home vacations) such as glamping have been boosted as a result.

Technology

We cannot avoid the fact that many of us no longer want to switch off when we go camping. New technology, social media and the increase of freedom lifestyles and businesses have encouraged this global habit. Glamping, with its added luxuries and wifi access, has helped to make this possible, while advances in technology have also helped, with the development of smaller and more portable devices.

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Celebrity Endorsements

Popular culture, celebrities, and Royalty have also given Glamping the thumbs up, which has resulted in the trend being popularised further amongst the younger generation. As those generations have aged, they have also helped the trend continue with its ongoing growth.

Ease of Booking

With the rise of booking portals such as Glamping.com and Airbnb, travelers have been able to explore a huge variety of experiences in any location they desire, resulting in even the smallest glamping experience in little-known destinations becoming possible and very successful. This has been great for small businesses and the industry as a whole.

Sustainable Tourism

Another reason for the growth in the glamping trend is with the rise in sustainable tourism, with [ii]66 percent of travelers now saying they’re willing to pay more to ensure their trips are as sustainable as possible.

Wellness Tourism

Glamping naturally leans towards offering additional extras such as wellness activities and treatments. This is particularly interesting as wellness travel is expected to generate [iii]$563 billion in earnings this year.

The blend of tourism, travel, wellness, and the environment are all elements within glamping experiences and this helps to make it a profitable one. The wellness travel industry grew 6.8 percent between 2013 and 2015, and it shows no sign of slowing, which is great news.

As glamping worldwide has evolved into being more about the location and the experience than just simply being a luxury camping trip, it has earned the respect of the camping industry. To be a success, new glamping businesses have to get the overall mix of the offer just right for the discerning glamper and if they do, they will be able to enjoy riding the wave of this strengthening and very exciting trend.

About The Author:

Sarah Riley is a professionally qualified Performance Coach, mentor, and consultant. Her work ranges from lifestyle business start-up advice and training, to project managing and researching books and TV projects across the world. She has developed the internationally acclaimed, ‘The Ultimate Glamping Business Guide’, helping new businesses launch their ideas quickly, start earning revenue immediately and jump ahead of the competition. She is also a passionate advocate of health and wellness following her fight back to health after a major stroke in 2009, which was caused by a neck injury.

Article References:

[i] Journal of Outdoor Recreation and Tourism, 2013, http://www.sciencedirect.com/science/article/pii/S221307801300008X

[ii] MDPI Sustainability Article “Are Tourists Really Willing to Pay More for Sustainable Destinations?” Juan Ignacio Pulido-Fernández * and Yaiza López-Sánchez, Department of Economics, University of Jaén, Campus de Las Lagunillas, s/n, 23071 Jaén, Spain; ymlopez@ujaen.es

[iii] Global Wellness Institute https://www.globalwellnessinstitute.org/global-wellness-institute-releases-global-wellness-economy-monitor-packed-with-regional-national-data-on-wellness-markets/

Inspired Camping 2018

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