Glamping, or glamorous camping, is a trend that combines the beauty of nature with the comfort of luxury accommodations. A glamping business offers guests a unique and upscale camping experience, complete with amenities like comfortable beds, electricity, and even hot tubs. If you’re interested in starting a glamping business, read on to learn more about what it entails, how to get started and how to get the extra help you need from a team of like-minded glamping business entrepreneurs on your start-up journey.
What is a Glamping business?
Glamping is a form of camping that offers guests a luxurious and comfortable experience in the great outdoors. Unlike traditional camping, glamping accommodations are often equipped with amenities like comfortable beds, electricity, heating and cooling systems, and even private bathrooms. Glamping sites can range from safari tents and yurts to treehouses and cabins, and they are typically located in scenic and remote locations. Glamping has become increasingly popular in recent years, as more people seek unique and memorable travel experiences. For a more in-depth look at exactly what glamping is, click the link.
Research the Market and Identify Your Niche
Before starting a glamping business, it’s important to research the market and identify your niche. Look at the competition in your area and see what types of glamping accommodations are already available. Consider what sets your business apart and what unique experiences you can offer guests. Are you targeting families with children, couples looking for a romantic getaway, or adventure seekers? Once you have identified your niche, you can start to develop your business plan and marketing strategy.
Choose Your Location and Accommodation Type
One of the most important decisions you will make when starting a glamping business is choosing your location and accommodation type. Your location should be easily accessible and offer beautiful scenery and outdoor activities. Consider partnering with local businesses to offer unique experiences for your guests. As for accommodation types, there are many options to choose from such as yurts, treehouses, safari tents, and even converted shipping containers. Choose an accommodation type that fits your niche and budget.
Create a Business Plan and Secure Funding
Before starting any business, it’s important to create a solid business plan and secure funding. Your business plan should include details about your target market, competition, marketing strategy, and financial projections. You can use this plan to secure funding from investors or lenders. Consider starting small and gradually expanding as your business grows. You may also want to consider crowdfunding or seeking out grants for small businesses in the tourism industry.
Market Your Glamping Business and Provide Exceptional Customer Service
Once you have your glamping business up and running, it’s essential to focus on marketing and providing exceptional customer service. Use social media platforms like Instagram and Facebook to showcase your unique accommodations and attract potential customers. Consider partnering with local tourism boards or travel bloggers to increase your visibility. When it comes to customer service, make sure your guests feel welcomed and comfortable throughout their stay. Respond promptly to any concerns or issues they may have and go above and beyond to exceed their expectations. Happy customers are more likely to leave positive reviews and recommend your business to others.
Join A Club
One of the biggest hurdles to starting a glamping business is a lack of confidence, knowledge, accountability from a private community and inspiration. This is why businesses fail to launch and become profitable quickly. Every week a new owner faces different challenges, which can be difficult to overcome. That’s why it’s essential to give yourself additional support and that’s why we built a quality community of glamping business owners away from social media where people can get in-depth answers to their burning questions as soon as they come up. To learn more, click here for the Glamping Business Start Up And Grow Club with Sarah Riley of The Glamping Academy.